What is meant by interactive video?
Interactive video is simply a video that allows viewers to interact or participate.
What is meant by interactive video?
Video content is already considered the most effective medium for engaging viewers. Whether for learning a subject or for marketing or sales, video content yields much better results.
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New research every day shows that the more interactive a video is, the more engaging it becomes. As one study found, interactive video generates 66% more engagement with viewers and increases viewing time by up to 44%.
Interactive video contains a number of things. For example, it may contain links, where clicking is an opportunity to learn more. Also know quizzes, surveys or other stories on the same subject from interactive videos. Now let us know about some more features of interactive video.
The branching storyline
This feature is often referred to as 'branching scenario'. This allows viewers to go to other links related to the video or film.
That is, the viewer may move on to another story related to the original story. Such interactions are especially popular in educational activities. Because it gives the viewer or students a chance to see in another experience or perspective. This is especially effective for change management. Because it is easy to understand how someone's behavior affects the whole community or organization.
Using hotspots
A hotspot is an object or overlay that can be clicked on the video, to add interactivity to the content. Hotspot can be added to any video, 2D or 3D. This allows you to go to another clip by clicking on the video. In this way, viewers can see different information on specific topics. If you want, you can use hotspot to bring VR style video in front of the viewers.
Responsive survey and questionnaire
At the end of the interactive video you can prepare a survey using methods like hotspot and story branching. The theme can be shown by creating simple text based interactive slides or using animations to make it more dynamic. The more creatively you create surveys, the more likely visitors are to submit surveys.
Tracked
Interactive video only keeps your viewers engaged in interesting topics, doesn't it? You can also see how much viewers are participating in the video. Because all types of interactions can now be tracked.